Bloomberg:
Apple Inc. has engaged a specialist in drone and aviation law as a Washington lobbyist, suggesting the company is pushing further into the growing field.
The Cupertino, California-based tech giant retained Lisa Ellman, a parter at Hogan Lovells, to conduct the lobbying. Ellman leads the law firm’s Unmanned Aircraft Systems practice. She also co-founded the Commercial Drone Alliance and is working to expand the commercial drone industry, according to her biography online.
And:
The company used drones a few years ago to help it collect mapping data. In December, it met with regulators about a proposed law that would require drones to sport virtual license plates. The company also sells several drones from DJI through the Apple website and Apple retail stores.
And:
Apple has a team exploring satellites, a type of unmanned aircraft, and Ellman could assist in regulatory efforts that would need to be conducted to launch such an effort. Apple rivals, including Amazon.com Inc. and Alphabet Inc., have developed drones in recent years.
Drones are certainly a massive business, especially on the military side. Does this connect to Apple’s reported autonomous vehicle efforts? Does this simply fall under miscellaneous?