The Verge:

How do you replace a legend like Steve Jobs and, at the same time, adapt to the slow decline of your most important, most iconic product? Those were the twin challenges Apple faced in the 2010s. Under CEO Tim Cook, the company has found some answers and flourished financially, but it hasn’t been without a few wrong turns and big changes to the very nature of its business.

In the past decade, Apple has grown huge. Its fiscal 2019 revenues were six times the size of revenues in fiscal 2009. Its new headquarters building is larger than the Pentagon. Each of its five business segments would be a Fortune 500 company on its own.

But what about its products? Its culture?

The apparently-out-of-retirement Mossberg is a good candidate to take a clearheaded look at the “Tim Cook at Apple” decade. I wouldn’t agree with everything Uncle Walt says but there’s no arguing he knows what he’s talking about.