CNN:

Every Christmas, big companies and high street brands pump serious money into making their annual holiday TV commercial. But this year, a family-made ad, starring a hardware store owner’s 2-year-old son and costing a mere $130 to make, has captured the hearts of viewers around the world.

Tom Jones, who runs family-owned Haford Hardware store in Rhayader, Wales, has been making seasonal ads and posting them on social media for three years. This year’s commercial stars his 2-year-old son Arthur, and follows him as he helps out in the store over the Christmas period.

OK now I want to go to Rhayader, Wales just to meet this little guy.