Bloomberg:

Apple started selling its new Mac Pro desktop computer on Tuesday, complete with eye-watering pricing options that can push the cost north of $50,000.

The new machine, built in Austin, Texas after Apple got tariff relief from the Trump administration, starts at $5,999 for specifications that some programmers, video editors, and photographers might consider measly. Fully loaded, the computer costs more than $52,000, and that’s excluding the optional $400 wheels for easily moving the machine around an office.

For some professional users, the cost of Apple’s new computer is just part of doing business. But for most consumers, the Mac Pro’s price is shocking.

While know-it-all pundits avail themselves of the opportunity to take potshots at Apple over being “out of touch,” almost every one of them seem to be oblivious to the fact that this is not a consumer-level machine. It is a high-end machine for professionals and is priced accordingly.

I personally know two scientists and one video guy who are salivating over this machine. They’ll be maxing it out and happy to do so because they know they can work faster and better and make more money over the next 12 months than they would otherwise. Saying, as Macworld does, “A maxxed-out Mac Pro costs more than a 2020 Corvette convertible!” is utterly ridiculous. Lots of things cost less than a maxxed-out Mac Pro. But lots of things cost more as well.

Pundits should take some time to talk to Apple’s target market for this machine. Few of them blink at the price. They just want to know, “Does it work as advertised? Yes? I’ll buy it.”