Benjamin Mayo, 9to5Mac:

Apple News is expanding its mail notifications with a new ‘Good Morning’ daily newsletter. Previously, users could opt in to receive email alerts from Apple News about select featured stories. The company appears to be formalizing that into a regular daily newsletter.

Apple says it will bring top news, analysis, and fascinating features every morning, collating the ‘best stories from the most trusted sources’.

I get the idea here, good path for Apple News to solidify its relationship with subscribers. But…

Right now, there doesn’t seem to be a way to manage email notification settings inside the News app. If you are receiving Good Morning emails and would like to opt-out, or if you want to sign up, for now the easiest way is through Apple ID settings.

To opt out:

• Go to appleid.apple.com.
• Log in with the account associated with your email address.
• Scroll down to the ‘Messages from Apple’ section.
• Uncheck the box for ‘Apple News updates’.

My two cents, the lack of an unsubscribe link, or at least clear unsubscribe instructions is a mistake. Put the unsubscribe link inside the newsletter, at the bottom. Like everyone else does.

If you make it difficult to unsubscribe, you are building a false base of subscribers, and eroding your relationship with your users. And these users have taken a chance on Apple News. Treat them well.

UPDATE: Interestingly, some people are reporting an unsubscribe link at the bottom of their emails, others not seeing it. Hopefully, this is simply an error and the unsubscribe link was the intent all along.