Neil Cybart, Above Avalon:

Apple’s newest pair of AirPods continues to make waves with “augmented hearing” entering people’s vocabulary. However, the broader implications found with Apple’s AirPods strategy are just as impressive. Apple is quickly removing all available oxygen from the wireless headphone market, and competitors find themselves at a severe disadvantage.

Spot on. With the addition of noise cancellation and transparency mode, AirPods Pro are becoming the first choice of iPhone-using wireless headphone buyers.

Though you can invest in something bigger (and bulkier) to get (maybe) better noise cancelation, and you can invest in headphones that deliver (maybe) a better audio experience, I’d argue that there’s nothing on the market that can compete and give you better noise cancelation and audio in this form factor, all with the incredibly tight integration with Apple’s ecosystem. No matter the price.