Trevor Daugherty, 9to5Mac:

Various retailers, most notably Walmart, are set to offer Apple Watch Series 3 priced from $129 while bringing prices down to new all-time lows in the process.

And:

Apple continued to be undercut on price by competitors like Fitbit and others, which is critical during the holiday shopping season. However, that all changes this year as Apple Watch prepares to hit the mainstream in a whole new way.

Great point. The Apple Watch product line has matured and split, with the current Series 5 at the top and the discount Series 3 at the entry level.

Just as a rumored Apple services bundle would likely increase subscriber numbers, this Black Friday pricing is sure to bring lots more users to the Apple Watch fold.