Apple is considering bundling digital subscriptions as soon as 2020

Bloomberg:

Apple Inc. is considering bundling its paid internet services, including News+, Apple TV+ and Apple Music, as soon as 2020, in a bid to gain more subscribers, according to people familiar with the matter.

The latest sign of this strategy is a provision that Apple included in deals with publishers that lets the iPhone maker bundle the News+ subscription service with other paid digital offerings, the people said.

And:

If Apple sold Apple News+ as part of a bundle with Apple TV+ and Apple Music, publishers would get less money because the cost of the news service would likely be reduced, the people said.

As I’ve said before, the bundle seems like a great idea. A money saving win for consumers, especially for those who would subscribe to all of Apple’s offerings anyway. And a win for Apple, as a bundle would help boost subscriber numbers for, say, Apple News+, a service that people might use if it was part of a bundle, but not if they had to pay for it as a standalone product.