Bloomberg:

Adobe Inc. debuted its most important mobile application ever this week when it finally released Photoshop for Apple Inc.’s iPad. But with key capabilities missing, many within the company’s vast fan base have panned the application, prompting the app’s overseer to publicly defend his product.

Scott Belsky, chief product officer of Adobe’s Creative Cloud division, tweeted about the “painful” early reviews for a product his team has worked on for years. Right now in Apple’s App Store, Photoshop for iPad has a user review rating of 2.3 out of 5 stars.

Belsky said on Twitter, “we didn’t do a good enough job distinguishing between “real” (the actual real codebase, so any PSDs can be managed with any # of layers and ppl can use between iPad and desktop) and “full” (every feature that’s on the desktop version on day 1). messaging of strategy always tough.”

I have zero sympathy for him. “Messaging” on this was easy. You guys blew it. Adobe did a poor job of managing expectations from the beginning. Suck it up, take your lumps, do better.