Google Blog:

Fitbit has been a true pioneer in the industry and has created engaging products, experiences and a vibrant community of users. By working closely with Fitbit’s team of experts, and bringing together the best AI, software and hardware, we can help spur innovation in wearables and build products to benefit even more people around the world.

And:

Similar to our other products, with wearables, we will be transparent about the data we collect and why. We will never sell personal information to anyone. Fitbit health and wellness data will not be used for Google ads.

FitBit occupies a niche outside the traditional ecosystems, a space between Apple Watch and Google’s Wear OS. FitBit runs its own operating system, FitBit OS. My guess is, FitBit will migrate that OS to Wear OS over time, but as is, the Google wearables universe is now slightly more fragmented.

Bottom line, FitBit has chosen sides. Resistance is futile.