Bloomberg:

Van Amburg and Erlicht promised to make two seasons of Aniston and Witherspoon’s show without shooting a pilot episode first, and they offered more than $250 million, including more than $1 million per episode for each actress, according to people familiar with the terms. This was unprecedented. At the time, the biggest TV stars earned about $500,000 each per episode.

And:

At Apple’s first Hollywood premiere, in October, Van Amburg and Erlicht addressed the sense of whiplash head-on. “Zack and I knew how to create a premium, high-quality, great show,” Erlicht said. “What, in retrospect, we didn’t know how to do was create from scratch a premium service at Apple.”

Another behind the scenes take on Apple TV+. Snarky headline. Interesting read. Apple is eating an incredibly steep learning curve here. Launch is about a week away.