This video flew around the internet over the weekend, woken from slumber, originally posted in 2014.

It’s a 5 minute chunk from a TED talk that does a terrific job explaining why Apple is different. I’d watch the entire thing, but if you’re pressed for time, the Apple part starts at about 2:19 in.

I love the thinking here, and I can’t help but think about privacy and health as two pillars of Apple’s current “why”.