Ad Age:
>After taking on companies that track consumers all over the web, Apple has now set its sights on app publishers that track consumers all over the real world.
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>The iOS 13 update, for instance, will ask users if they want to allow an app publisher Bluetooth access. Open the Best Buy app, for example, and a prompt from Apple will display: “Best Buy would like to use Bluetooth. This will allow Best Buy to find and connect to Bluetooth accessories. This app may also use Bluetooth to know when you’re nearby.”
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>But Apple’s update will affect retailers because of their frequent use of location-based data for marketing purposes.
Read that headline again. Does anyone other than marketing weenies think that “crippling” is a bad thing?