Amazon introduced a lot of new product yesterday, including Echo Ring and Echo Buds. But, to me, the most significant product they announced was a pair of glasses under the name Echo Frames.

Echo Frames brings Alexa to your ears, with new speaker designs that allow you to hear Alexa and listen to music, even in a noisy environment. Most significantly, Echo Frames are designed to take prescription lenses, so they’ll actually replace your own glasses, along with their treated lenses (my glasses are also my sunglasses, so this is important to me).

Apple does not have a solution like this. Yet. True, there’s Siri on your wrist, and in your pocket. And in your ears, at least some of the time.

Echo Frames is Alexa within whispering distance, every minute you are awake.

Watch the video below to get a sense of this. Follow the headline link to see the Echo Frames product page, and to sign up for the chance to be one of the testers when the product starts its rollout later this year.