Zac Hall, 9to5Mac:

Apple Watch is still a maturing product category for Apple, and that shows in the adoption data. According to CNBC, Apple says a whole 70% of Apple Watch customers are buying their very first model. That means that 30% of Apple Watch customers are actually upgrading from older models, but Apple hasn’t fully tapped into the upgrade pool yet.

Here’s a link to the CNBC article. Great catch by Zac.

70% of Apple Watch buyers are new to Apple Watch. That’s incredible growth. And it’s before Apple Watch Series 5 hits the street.

Doomed.