Hollywood Reporter:

The ad-supported, direct-to-consumer platform will be called Peacock and launch in April 2020 with a lineup of more than 15,000 hours of content, including exclusive library titles like Parks and Recreation and originals including reboots of Battlestar Galactica, Saved by the Bell and Punky Brewster. Peacock will take center stage during NBC’s coverage of the Summer Olympics in 2020 when the entire NBCUniversal fold will get behind the platform with a massive marketing push promoting the service, with originals set to launch after the Games.

Ad supported. This like the Hulu model, with two pricing tiers, one with ads, and a premium version ad-free?

Peacock will be the exclusive streaming home for both The Office and Parks, with other library titles set to debut at launch on the service eventually becoming exclusive to the platform. Those titles — nearly all of which are from studio counterparts Universal TV and UCP — include 30 Rock, Bates Motel, Battlestar Galactica, Brooklyn Nine-Nine, Cheers, Chrisley Knows Best, Covert Affairs, Downton Abbey, Everybody Loves Raymond, Frasier, Friday Night Lights, House, Keeping Up With the Kardashians, King of Queens, Married … With Children, Monk, Parenthood, Psych, Royal Pains, Saturday Night Live, Superstore, The Real Housewives, Top Chef and Will & Grace.

That’s a huge back catalog, with lots of movies as well. Going to be interesting to watch Apple TV+ build a service from scratch. Definitely a long game. I expect some consolidation over time, as the limits of consumer pocketbooks are reached.