Neil Cybart, Above Avalon:

Over the years, iPhone naming has had its ups and downs. There were the awkward names like iPhone 3GS and iPhone XS Max, and then there were strong industry-defining names like iPhone X. Based on the latest rumors, Apple appears to be in the early stages of moving away from an annual iPhone naming cadence altogether.

Interesting read, digs into a pretty complete history of iPhone naming, and follows with possible paths for the coming iPhones. Pairs well with the John Gruber take posted earlier.

I’d like to see Neil take on the entire Apple product line, with thoughts on a global branding strategy.