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  • Thoughts on Apple’s Mac Event Keynote

Ad industry’s controversial alternative to Apple’s Intelligent Tracking Prevention

Posted on Thursday, September 5th, 2019 at 6:36 am. PT

Written by Dave Mark

Solid explainer from Ben Lovejoy, 9to5Mac.

In a nutshell, Apple is fighting any mechanism that allows an advertiser to recreate your browsing history and/or track your browsing across platforms.

The ad industry is proposing an anonymous (they promise) token that is your key to all sites. What could go wrong?



By Jim Dalrymple and Dave Mark
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