Mitchel Broussard, MacRumors:

Similar to the Nike Adapt BB shoes from earlier this year, the new Huarache shoe includes a FitAdapt lacing system. Run from a midfoot motor, the system is controlled by the connected Nike app and tightens or loosens the shoe based on user control.

A midfoot motor. In my wildest dreams, I never saw that phrase coming.

But I get it. Loosen or tighten your boots, depending on the activity, and do so with your voice.

Not for everyone, but for athletes, people passionate about athletic activity, or people who make their livings in some form of athletic endeavor, I can see real value here.