Ryan Christoffel, MacStories:

Often when I try something new, however, I’m immediately confronted with the obstacle of a login screen. At which point there’s a choice to make: do I go through the hassle of creating an account for this service, or – if the option is available – do I simply authenticate via a third party like Google or Facebook? Sadly, neither option is ideal.

And:

When apps update to adopt Sign In with Apple, I suspect many users’ initial thoughts will be some variation of what immediately popped into my mind after trying it for the first time: “Where has this been all my life?”

It’s going to take a while, but I’m looking forward to this rolling out across the appiverse, becoming the standard rather than the exception.

Too much power in one company’s hands? Hey, I’d rather it be Apple than anyone else.