So opens Apple’s latest Behind the Mac ad, officially called “Test the Impossible”.

I love great writing and, to me, this is a great open. It speaks to me. Gives me permission to fail. Addresses the same soft call to genius as Here’s to the crazy ones.

I’ve always felt Macs were different. Special.

Nice writing, Apple.

UPDATE: Turns out this is from a speech Neil Gaiman gave in 2012. Here’s a link to Neil’s tweet laying this out. Yeah, he can write. [H/T Jon Alper]