During its third quarter earnings call earlier this week, Apple delivered good news as it beat estimates and saw revenue reach a new June quarter record. Chief among the reasons it did so was its services category which continues to grow exponentially. In fact, the services category is now bigger than Apple was as a whole ten years ago according to Horace Dediu.

What an incredible rise for services. Apple is still bullish on what services will make for the company over the next few years, which says a lot about what they expect to happen.