Seems an obvious move. As I said in yesterday’s Apple Card writeup, the numbers on your card are a security risk. Dumping the numbers seems a clear trend.
Apple and partner Goldman Sachs Group Inc. are entering the competitive field of consumer credit, where banks have been shelling out costly rewards to encourage consumers to spend through their cards.
Interesting how many people are touting the minutia of rates, percentage of cash back, as barriers to Apple winning in this space. To me, it’s all about the ecosystem, and about the polish that Apple will bring to this experience. I’ll get and use the card because it fits so well in the rest of my Apple universe.