Paul Kafasis:

A new digital door technology from a company called Cooler Screens is now being tested in Walgreens, and it sounds absolutely awful. Rather than a basic, transparent glass door, coolers and freezers will be sealed by screens that show a sanitized image of the products behind them.

That’s all nice enough, and those mild benefits might even be worth replacing a simple glass pane with a complex TV screen. However, further reading ultimately makes those benefits sound like nothing so much as an after-the-fact justification for the real motives behind this technology.

I promise that any store using this technology will be one I never set foot in.