Apple Watch accounts for more than half of all smartwatches sold last quarter

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Apple Watch is maintaining a large lead in a market that is growing more competitive.

To give a sense of this, Samsung and FitBit, fighting for second place, have 13.2% and 12.7% of the 2018Q4 marketshare, compared with Apple’s 50.7%.

It is estimated that Apple shipped more than 22 million Apple Watches last year, compared to FitBit (5.5M) and Samsung (5.3M). That’s some difference.