The video embedded below shows off a special, limited rollout version of Google Maps with augmented reality baked right in. Unlike some preannounced features intended for the dog and pony circuit, this app is in the hands of a number of VIP Google Maps users and seems likely to eventually make it onto your device.

I can’t imagine Apple is not hard at work on AR for Apple Maps, perhaps tied to Apple Glasses, or as an automotive heads up display.

And in a related thought: Are heads up displays headed for extinction, if and when self-driving vehicles hit the mainstream?