The untold history of Budweiser’s ‘Whassup?’ Super Bowl commercial

Mel Magazine:

The ad, titled “Whassup?,” debuted on Monday Night Football in December 1999 and aired during Super Bowl XXXIV in 2000. It won countless advertising awards, including a Cannes Grand Prix, and entered the pantheon of iconic American ads — becoming arguably one of the most well known Super Bowl commercials in history.

But what of its humble beginnings? How did an ad go viral before going viral was even a thing?

I hated this ad from the moment I saw it. 20 years later, I still hate it just as much if not more.