Hulu is preparing to update its streaming app in order to make it simpler to navigate to and discover content you want to watch. Some of the changes coming in the weeks ahead are smaller, but worthwhile tweaks – like adding buttons or rearranging menus. But the more notable change is that Hulu is testing the elimination of the app’s existing landing page – currently known as “Lineup” – and replacing it with a new experience.
There’s a possibility that the testing might reveal that viewers prefer “Lineup” over “Hulu Picks” so the company can’t definitively say that it will drop Lineup permanently.
I’m currently testing out Hulu and it’s a pretty good app, but these changes are a good move. There are some other changes I would like to see with the DVR and other functions, but navigation should help users find the content they want faster.