New York Times:
By conventional measures, dart players are not the telegenic type. They mutter to themselves onstage. They wear flamboyant polyester polos. They cradle their handful of tiny spears and stare a lot at a fibrous board seven-feet, nine-and-a-quarter inches away.
But professional darts has catapulted itself from musty British pubs onto millions of television sets across Europe, an insurgency by a working-class sport that has turned the best of its mostly middle-aged players into stars.
The premier darting event, the William Hill World Championship, has grown into a three-week, $3-million-purse affair, replete with cheerleaders and thunderous walk-on music, and the sport’s promoters work tirelessly to ratchet up the show.
I love playing darts. I learned from my mother who was an incredible darts player. I’ll even admit to watching it on TV on occasion. The spectacle it has become is fascinating and not just a little bit ridiculous.