It’s May, 1985. Jean-Louis Gassée is Apple’s newly appointed VP of Product Development.
May, 1985: Apple ][ sales are falling; the Mac has yet to take off. We need to make some changes, pronto, that will attract new customers and keep the old ones coming back.
This is Jean-Louis’s take on the path from the Apple ][ and the early Mac to the first open Mac, the Macintosh II.
His whole “50 Years in Tech” series is worth reading. We’ve heard a lot about those days from the developers over the years, but not nearly as much from sales or marketing people.