This morning’s Apple event starts 3 hours earlier than most, since it takes place on the east coast, at the Brooklyn Academy of Music (I love their URL, bam.org).

You can watch the event on your Apple device, either via the Apple Special Events web page or on the Apple Events app on your Apple TV.

Speaking of the Apple Special Events web page: Each time you reload the page, you’ll get a different version of the event invite artwork. What does it all mean? Guess we’ll find out soon.