Take two minutes to watch Tim Cook speak. The content of his speech is strongly held, fervently delivered. I really got caught up in it.

Has he memorized this speech? I might just be missing it, but if he is reading from a teleprompter, he’s hiding it very well.

No matter, interesting to watch this political side of Tim Cook emerge, especially as compared with those early Apple rollouts, as he first dipped his toes in the keynote waters.