Juli Clover, MacRumors:

According to The Information, Apple’s original content will be made available for free to Apple device owners, a rumor we heard earlier this month from CNBC.

While Apple’s content will be available at no cost, Apple will encourage users to sign up for television subscriptions from other cable networks such as HBO or STARZ.

And:

By making third-party content available via the streaming service and launching it in most countries around the world, Apple will be able to better compete with Amazon Prime Video and Netflix, both of which are available in 190+ countries.

What will the service be called? How will it be delivered? Looking forward to all the details rolling out.

But one point stands out to me: By rolling their own content and by limiting the possibility of any controversial content, Apple has no legal/political/licensing limitations on where they can roll out that content. Very smart.