Interesting Engadget piece on the iPhone XR: Half review, half interview with Phil Schiller, all of it a good read.

A few tidbits:

The iPhone XR might be the most interesting phone Apple has made in years.

Think about it: Apple just released its flagship XS and XS Max to a chorus of positive reviews, and now here it is, a month later, preparing to launch another smartphone that packs many of the same features found in those really expensive ones. For Apple, this is all a little unheard of.

Seems to me, this is the new normal, Apple easing into a new model for releasing and marketing iPhones. Having the same processor across the new product line has got to make life easier, production more cost effective.

“We had this technology we were working on for many years to be the future of the iPhone,” Schiller said of the X. “It was a huge ask of the engineering team to get it to market last year, and they did. … We knew that if we could bring that to market and it was successful very quickly after that, we needed to grow the line and make it available to more people.”

And:

“I think the only way to judge a display is to look at it,” he told me, adding that Apple calls these screens “retina displays” because your eye can’t discern individual pixels unless you press your face up right against the glass. “If you can’t see the pixels, at some point the numbers don’t mean anything. They’re fairly arbitrary.” And when asked if the screen was to blame for the XR’s staggered release, he simply said, “This is when it’s ready.”

It is interesting to see this lowest tier of the new product line be so highly recommended. Part of this is Apple’s proven genius with materials. Consider this quote from Ben Bajarin:

The Xr feels more premium than all its high-end Android competitors which bodes well for Apple.

No company has experimented more with material science/metals than Apple to get to where they are today.

Absolutely true.