Time:

Apple CEO Tim Cook sent ripples of concern across the Internet when he sent a seemingly accidental (and now-deleted) tweet eight minutes before the 2018 Apple keynote event on Wednesday. The tweet appeared to be a tweet that was meant to be a direct message that read: “No. Who can get it here quickly?”

Once the Apple event was in full swing, however, it was clear that Cook’s “accidental” tweet was actually a gag. The opening video for the keynote depicted an Apple employee who ran the length of the company’s campus to bring a mysterious box to Cook, which he alluded to in his tweet.

It was pretty damn funny when I realized what he’d done. Bravo, Tim Cook!