Another one of those interesting, readable articles with an unfortunate headline.

If you can get past the “Apple’s greatest flaws” sensationalism, this is actually pretty interesting.

Katharine Schwab, FastCompany:

It’s been a decade since the British designer Imran Chaudhri first imagined a user interface that would introduce millions of people to the smartphone. Chaudhri joined Apple in 1995, soon rising to become the design director of the company’s human interfaces group–where he was one member of the six-person team that designed the iPhone.

Credentials established.

Very early on, when we first started building prototypes of the phone, a couple of us were lucky enough to take them home… By using the phone and living with the phone, I had friends all over the world who were hitting me up all the time and the phone was pinging and the light was going on, so I realized for us to coexist with this phone, we needed to have something to act as a gatekeeper. Very early on, I designed what ultimately became Do Not Disturb.

And:

Inside, getting people to understand that [distraction] was going to be an issue was difficult. Steve [Jobs] understood it…internally though, I think there was always a struggle as to how much control do we want people to have over their devices. When I and a few other people were advocating for more control, that level of control was actually pushed back by marketing. We would hear things like, ‘you can’t do that because then the device will become uncool.’

And:

You might install about 10 applications on an afternoon and say, ‘yeah, you can use my camera, you can use my location, you can send me notifications.’ Later on down the road, you find out Facebook’s been selling your data. Later on down the road, you realize that you’ve developed a sleep disorder because these things are blinking every night and you actually don’t really care about them until the morning.

These are just snippets, just a taste of what I found to be a truly fascinating interview.