Jack Nicas, New York Times:
In 1997, Apple was on the ropes. The Silicon Valley pioneer was being decimated by Microsoft and its many partners in the personal-computer market. It had just cut a third of its work force, and it was about 90 days from going broke.
And:
On Thursday, Apple became the first publicly traded American company to be worth more than $1 trillion when its shares climbed 3 percent to end the day at $207.39.
And:
Apple’s ascent from the brink of bankruptcy to the world’s most valuable public company has been a business tour de force, marked by rapid innovation, a series of smash-hit products and the creation of a sophisticated, globe-spanning supply chain that keeps costs down while producing enormous volumes of cutting-edge devices.
A nice little rags-to-riches appreciation piece from the New York Times.
I’ve bought Apple stock a few different times over the years, just trying to be part of the company to which I’d hitched my wagon. One particular investment sticks out.
Apple was valued at about $12 a share (I believe it was in the late ’80s or early ’90s) and their book value was about $16 a share. In other words, Apple had hit a moment in time where the shareholders valued the company as less than the value Apple would have if they completely liquidated all their assets.
What a turnaround.