Specifically, the concessionaire is testing the use of Apple Business Chat to allow iPhone-equipped fans in certain sections of the ballpark to order water and beer from their seats.

And

To order, a fan would first open the iPhone camera app and scan the QR code on the seat back. That will launch prompts on the iMessage text screen to place the order, which is then completed with Apple Pay. The drink will be delivered supposedly shortly after.

Okay, I like this a lot. I’ve been to San Jose Sharks games where they take your order at the seat and deliver the food, but it’s a hit a miss type of thing. This seems a lot more likely to be successful, and let’s face it, it’s really cool.