Benjamin Mayo, 9to5Mac:

A report from supply chain sources, via Korean language publication The Bell, suggests that the largest of Apple’s 2018 iPhone lineup will be the most popular. Apple is set to announce an ‘iPhone X Plus’, or whatever Apple ends up branding it, with a 6.46-inch OLED screen, packing a ~6.5-inch screen into roughly the same size as the existing 5.5-inch iPhone 8 Plus.

And:

The Bell report says Apple has ordered more screen panels for the X Plus than any other model. It forecasts 45 million 6.46-inch panels, about 25 million panels for the 5.8-inch iPhone X successor, and 30 million 6.04-inch LCD screens for the new lower-priced flagship.

Not hard to believe the rumors of an iPhone X Plus, also not hard to believe that Apple will go with that name, if they do ship that phone. And not hard to believe it will become the most popular phone.

A 6.5 inch iPhone X Plus would be be a huge upgrade to the iPhone 8 Plus, the form-factor it would be replacing. Better screen, more pixels, what’s not to like? To me, the real question is one of price.

The iPhone X sold very well at its $999 price point last year, but the ‘super cycle’ of upgraders did not materialise in the way some investors expected.

The iPhone 8 starts at $699 and the iPhone 8 Plus at $799. Which leads to an iPhone X Plus entry price of $1099. Is that too high, too soon? We shall see.