Quentin Carnicelli, Rogue Amoeba blog, posts this list of last updates from the indispensable MacRumors Buyer’s Guide:
- iMac Pro: 182 days ago
- iMac: 374 days ago
- MacBook: 374 days ago
- MacBook Air: 374 days ago
- MacBook Pro: 374 days ago
- Mac Pro: 436 days ago
- Mac Mini: 1337 days ago
And:
Worse, most of these counts are misleading, with the machines not seeing a true update in quite a bit longer. The Mac Mini hasn’t seen an update of any kind in almost 4 years (nor, for that matter, a price drop). The once-solid Mac Pro was replaced by the dead-end cylindrical version all the way back in 2013, which was then left to stagnate. I don’t even want to get started on the MacBook Pro’s questionable keyboard, or the MacBook’s sole port (USB-C which must also be used to provide power).
As if by magic, Apple released four new Mac ads yesterday, obviously a coincidence, but a good sign nonetheless.
Follow the money. We recently posted this article quoting numbers from Apple’s last holiday quarter:
- iOS revenue: $68 billion
- Mac revenue: $6.9 billion
- iOS units sold: 90.4 million
- Mac units sold: 5.1 million
Going purely by the numbers, clearly iOS should have Apple’s attention. But the Mac remains a vital part of Apple’s ecosystem. Given the WWDC announcement of the effort to port iOS apps to the Mac, and the new ad campaign, I have to feel a bit optimistic that Apple is turning their massive battleship back towards the Mac.