Madeline Buxton, Refinery29:

In February, Samsung revealed AR Emoji, a clever (and slightly creepy-looking) way to create interactive avatars that speak onscreen as you speak IRL. Yesterday, Apple revealed their version of the interactive emoji, called Memoji (i.e. Animoji, but make it human).

Besides looking cute, rather than creepy, Memoji have another major plus over their direct competitor: They don’t require users to pick a gender. In fact, the entire creation process is gender neutral — there is no mention of male or female anywhere onscreen. This is an emoji set anyone can relate to, no matter how they identify, what their hair looks like, or even how many piercings they have.

Yet another reason Memoji are head and shoulders better than Samsung’s AR Emoji (which I just find creepy, way the wrong side of the uncanny valley).

As I’ve said before, I believe Memoji will help Apple sell a ton more Face ID devices.