Shares of Snap Inc sank as much as 22 percent to the lowest since its 2017 flotation on Wednesday, after first quarter numbers showed it losing confidence among users and advertisers due to a widely-panned redesign of Snapchat.

I’ve never been a big Snap user, but it seems to me that users of companies like this are very fickle—They could be very loyal one day and turn on you the next. This isn’t just about Snap, but every social media platform available today.