Everquote study:

Distracted driving is a national epidemic. Our Safe Driving Report revealed that 92% of the drivers in the United States use their phones while behind the wheel.

And:

Taking just five seconds to send or read a text at 55 miles per hour is like driving an entire length of a football field while blindfolded, according to the National Highway Traffic Safety Administration.

Here’s the link to the NHTSA’s distracted driving page, where that last little nugget came from.

From their study of more than 500,000 drivers:

The results showed that 70% of EverDrive iPhone users kept their DND feature enabled; one in four (27%) iPhone users disabled the feature. Of those users enabling the feature, phone use while driving decreased by 8%.

A slice of goodness from Apple that puts your safety first, taking steps to actually prevent you from using their product. Will more of this product curbing emerge over time, steps to help reduce smartphone addiction?

[Via Business Insider]