Netflix Inc’s blitz of new programming attracted a surprisingly high 7.4 million new customers from January to March, reassuring investors who are betting the video streaming pioneer’s massive spending will fuel growth around the world.

Netflix’s shows are great, as are many of the others put out by similar services. These numbers show how much consumers want these types of shows. This is exactly what Apple is looking to happen when it releases its video content—we’ll see how that works out.