Fast Company:

ESPN+ is launching at a price of $4.99 a month, or $49.99 a year. Available on iOS, Android, Apple TV, Amazon’s Fire TV, and Chromecast, it’s not a standalone experience, but rather part of an updated version of the same ESPN app that provides some free features and (if you authenticate as a paying customer) full programming from ESPN in its traditional linear-TV form.

Even if ESPN+ isn’t meant to immediately usher in a radically new era for ESPN, it’s the first taste of a big change for Disney.

Meaning, this is a test bed for where Disney wants to go with its own content.