Yesterday, Apple added to its long list of iPad how-to videos with the two embedded below.

This form has been around for a while now, and it is both simple and informative. Like the snappy Apple Pay ads we wrote about yesterday, these iPad videos are short, very focused, easy to follow, and charming.

I’d love to see Apple adopt these formats to show people real-life examples that demonstrate how easy Apple Pay is to use, how secure it is, then build a campaign to get that message in front of people, both as videos, and with still frame moments that can translate to print, web ads, and posters/billboards.

Just an idea. No matter, love the new iPad videos. Enjoy.

PS, here’s an old one from the same campaign that I also love. Shows the consistency, too.