First things first, if you haven’t yet seen it, take a minute to watch Apple’s latest iPhone ad. It’s a wonderful, tumultuous, explosion of visuals, all focused on a single point. Unlocking is easy.
This whimsical treat has vaulted near the top of my favorite Apple spots, a refreshing complement to the Spike Jonze HomePod ad from a few weeks ago.
Apple Marketing is on a roll.
An interesting side note, spotted in this tweet from Benjamin Mayo:
OMG Apple’s latest iPhone X ad includes a shot of the bugged notification bubbles (see thread for explanation)
— Benjamin Mayo (@bzamayo) March 16, 2018
Yes, I did file a radar on this months ago. I think it got closed as dupe. I’m way more concerned that this was signed off for the commercial. pic.twitter.com/4VnuplkQTf
Check the image in the tweet. Notice the text that has scrolled outside the iMessage bubble. This is not Benjamin being picky. This is him noting an iMessage bug that he’s campaigning to get fixed, one that made it all the way into a commercial.
Details.