Mark Gurman, Bloomberg:

Apple Inc. is designing and producing its own device displays for the first time, using a secret manufacturing facility near its California headquarters to make small numbers of the screens for testing purposes, according to people familiar with the situation.

The technology giant is making a significant investment in the development of next-generation MicroLED screens, say the people, who requested anonymity to discuss internal planning. MicroLED screens use different light-emitting compounds than the current OLED displays and promise to make future gadgets slimmer, brighter and less power-hungry.

Significant innovation drives device sales. A new, innovative screen technology will bring buyers, hungry for the latest and greatest.

And the “less power-hungry” tag will, presumably, translate to longer battery life, or more power for the CPU.

Smart move on Apple’s part. Reduces dependency on other manufacturers, brings more of the full stack in house, and brings a proprietary, desirable technology into their exclusive control.

I wonder where this river of displays will be built. In the US? Subcontracted out to a manufacturer outside the US?