Mark Gurman and Debby Wu, Bloomberg:

Apple Inc. is preparing to release a trio of new smartphones later this year: the largest iPhone ever, an upgraded handset the same size as the current iPhone X and a less expensive model with some of the flagship phone’s key features.

And:

With a screen close to 6.5 inches, Apple’s big new handset will be one of the largest mainstream smartphones on the market. While the body of the phone will be about the same size as the iPhone 8 Plus, the screen will be about an inch larger thanks to the edge-to-edge design used in the iPhone X. (Apple is unlikely to refer to the phone as a phablet, a term popularized by Samsung.)

I remember agonizing over the huge size of the iPhone 6 Plus, worrying about it fitting in my pockets, being too large for my hands. I switched and have never looked back. I no longer think of the Plus form factor as large. To me, it has become the new normal.

The thought of the same footprint, but with a nicer display than my 8 Plus, and more pixels, well that’s irresistible. The obvious hitch will be the price-tag.

A 256GB iPhone X is priced at $1,149. I can only imagine that a 256GB iPhone X Plus will be about $100 more (the difference in price between the iPhone 8 and 8 Plus), or $1,249. How far can Apple push that price ceiling?