Sam Byford, The Verge:

One of Samsung’s messages with the new Galaxy S9 is that it’s “Built for the Way We Communicate Today.” And while that’s a laudable goal, one of the key features behind that message — AR Emoji — doesn’t feel like it connects with the way anyone communicates now, or will want to in the future. At least I hope not.

And:

from our brief testing, they’re a plane crash right into the depths of the Uncanny Valley. They’re not abstract enough to be cute, yet not realistic enough to be authentic.

Great turn of phrase (Here’s a link to the uncanny valley Wikipedia page). Seems to me I’ve seen this animated emoji concept somewhere before.